Resources Library by ANA

New product development of Kao

Kao launched a new compact biotex detergent "Attack" in April, 1987 and the maximum saturated laundry detergent market changed to this new type successfully and innovatively. However, this successful story of "Attack" had a long hard history before...

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92

Author: Masashi Kuga

June 15, 1990

Keeping panel respondents fit and willing

In this paper we will discuss the quality of the data obtained by using computerised interviewing in a panel situation. For this form of research some extra advantages of computerised interviewing can be obtained. It will first be shown for data on...

Catalogue: ESOMAR Congress 1989

Authors: Leo van Doorn, Theo Hess

Company: NIPO

September 1, 1989

Applying market research techniques to international policy analysis: The development of a small-scale, multi-country opinion leader panel

To meet the need of American companies for better (more focused, relevant and timely) information about European policy trends. Starch INRA Hooper has developed its Opinion Leader Forum. The Forum is a unique multi-country survey that polls a panel...

Catalogue: ESOMAR Congress 1989

Authors: Gunilla C. Broadbent, David A. Jodice

Company: D3 Systems, Inc.

September 1, 1989

Recent developments in the study of perception

Sensory perception of smell and taste treated in a broad sense, including aspects like memory and emotion, is discussed from a point of view that takes practical application in the field of market research into account. Sensory perception of smell...

Catalogue: Seminar 1989: Research For Flavours And Fragrances

Author: E. P. Köster

June 15, 1989

The over 50's (French)

The optimal marketing profit depends on the five elements which go together to male up the marketing mix those being: market, product, price, advertising, distribution. The study which SECODIP realised aimed to confirm the importance of these 5...

Catalogue: Seminar 1989: The Untapped Gold Mine

Author: Olivier Geradon de Vera

June 15, 1989

The over 50's

The optimal marketing profit depends on the five elements which go together to male up the marketing mix those being: market, product, price, advertising, distribution. The study which SECODIP realised aimed to confirm the importance of these 5...

Catalogue: Seminar 1989: The Untapped Gold Mine

Author: Olivier Geradon de Vera

June 15, 1989

Advertising effectiveness and marketing productivity where the market cannot afford too much electronic wizardry: The experience of creating and running a single source panel in India

Electronic technology has introduced the personal TV meter and product pack scanning and other devices into sophisticated measurement of advertising and product purchasing. The costs are too high for the methodology to be used in many countries and...

Catalogue: ESOMAR Congress 1988

Authors: Debi Prokash Basu, John Parfitt

September 1, 1988

Ecotel's peoplemeter panel

The presentation developed in this paper is based on three very concrete subjects. The two first ones, concentrate on the same matter: controls, although from very different perspectives. The Daily Control of the Sample, which was set-up upon the...

Catalogue: Seminar 1988: Media And Media Research

Author: Alicia Gonzalez Navarro

June 15, 1988

Using a panel to redesign farmers weekly

The objective of this paper is to show how editorial research via a panel of farmers formed the cornerstone of the re-design of Farmers Weekly, the major weekly magazine catering for the agricultural market in Great Britain.

Catalogue: Seminar 1987: Publishing For Optimum Profit

Authors: John R. M. Thom, Adrian Gunzi

November 25, 1987